+41 79 612 49 70        alex@alexwalesweddings.com






 ALEX WALES WEDDINGS is an international wedding planning agency based in Zurich, Switzerland.


Every couple is unique, and so should be their wedding - your love deserves a wonderful wedding story.

Let yourselves enjoy your beautiful wedding and I will do the rest!


Providing full or partial wedding planning, day-of coordination to make sure your Big day goes smoothly.

My name is Alex Wales and I am an international Wedding Planner & Coordinator.


I create every celebration individually, according to the couple´s wishes and dreams.


Every step in planning of your wedding is firstly agreed upon with you before being set in action - and is performed through providing fully transparent services without hidden costs.


I have more than 13 years of wedding planning and coordination experience, and have successfully supported weddings in Switzerland (Zurich, Geneva, Luzern, Zermatt, Interlaken and other locations), at the South of France, Lake Como and Lago Maggiore, Sardinia island, South Africa, Russia (Moscow) and many other destinations.


I love everything about weddings - my job has never been just business to me. Its been a passion throughout all these years, and I am very happy to share this passion with my couples and use it to make their wedding days the days to remember!


Very nice to meet you,

Best regards,

Alex Wales




  • full or partial planning of your wedding day
  •  unlimited number of consultancy hours
  • covered scouting trips, travel and accommodation costs for duting your wedding - all in one price, no hidden costs!
  •  working in any European destination
Learn more


Also known as Wedding Day Management

  • assembling the wedding day time plan
  • controlling all the suppliers and venues before and during the wedding
  • Minimum 2 coordinators present on the day
  • working in any European destination
Learn more


Also known as Wedding Officiant

  • creating the personalized ceremony speech
  • 3 pre-wedding consultations about the ceremony details
  • conducting 20-25 min ceremony
  • multilingual ceremony when needed
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We can’t recommend Alex more highly! She is an absolute star who really cares about the couples she works with. She organised our destination wedding in Switzerland and she took care of everything. She kept us informed along the way with Skype updates and ensured she asked us for our opinions and preferences every step of the way. Her calm and efficient nature on the day was a relief and we could really enjoy the day because we knew she was on top of everything.
Alex, we cannot thank you enough for helping us create such a wonderful day - it blew us away and it wouldn’t have been possible without your hard work. Thank you again from the bottom of our hearts!


Alexandra is WONDERFUL! She is kind, attentive, supportive, and most importantly she is reliable to pull off a flawless evening! Charlie and I entrusted her with our wedding from across the ocean and we couldn't be happier with our choice! She is a MUST for all bilingual couples, as she speaks perfect English, Russian, German, French. They say referral is the biggest compliment, so I hope that my actions speak louder than my words, as I have recommended you to everyone and anyone! Thank you so much Alexandra for THE PERFECT wedding! We couldn't be more happy!! All the best to you in your future endeavors!



N: "Alex is a great wedding planner! I am kind of a lazy bride who wanted something different, but didn’t even know where to start. So there came Alex, super organized and full of ideas. No matter if you want a traditional wedding or something completely different – your event will be organized perfectly! You can rely on her in the darkest moments of wedding chaos; she is always there to help and support. Alex, thank you so much for helping with our wedding, it was unforgettable!"

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+41 79  612 49 70



Do you work anywhere else?

No, I dedicate my time entirely to wedding and other special events planning and coordination.

Do you work alone?

When I plan weddings, I prefer to work on each celebration individually without delegating any part of the planning to anyone else - thereby making 100% sure that my clients´ wishes are received and delivered consistently, without any misunderstandings and mistakes that often happen when several people prepare one project together. However, while coordinating weddings, I work with minimum one assistant coordinator.

Do you have more than one wedding per day?

I only book one wedding a day to plan and/or coordinate. By longer wedding celebrations, such as in the case of wedding weekends, I of course will be booked for the duration of the event.

All clear about your wedding services, but what if I have organised already some wedding vendors or wedding details myself? Will you still be able to plan the rest of my wedding?

Of course! We will have a look together at what you have already planned and what is still to be done, and I will make a fitting and convenient offer.

We want to talk to you before choosing the wedding planner, is it possible? How much do you charge for this first meeting?

I am very happy to meet you in person to introduce myself and my services, to get to know you better and to learn your wedding expectations and desires. After our meeting I assemble the provisional wedding budget, where you will see approximate prices for your wedding as well as an accurate summary of my fees. This meeting and budget estimation are free of charge and unbinding, and you can decide afterwards whether to use my services.

Great, but we live abroad and won´t be able to meet you in person. Do you have a solution?

Absolutely! For my couples living in other cities or countries, I am happy to organise a phone, WhatsApp or Skype call - everything to make our first conversation as convenient for you as possible.

Ok I´ve decided that I want to hire you as my wedding planner/coordinator. What do I do next?

Once you have decided to use my services then the process can begin immediately.

When do I pay for your services?

I charge the following: 50% or the respective service fee for reservation guarantee to be paid upon signing of the agreement, and the remaining 50% (plus any additional agreed costs) on the day or 1 week after your event.

What happens when you are ill on the day of my wedding?

However unlikely the situation, I guarantee in the case of my severe illness to make sure to send an experienced wedding coordinator, who will be fully instructed about all the details of your wedding and perform her duties professionally and to your entire satisfaction.

I´m doing wedding decoration by myself, would you be able to assemble everything on the wedding day?

Certainly! Depending on the scale of your decorations, I can offer several options. My usual coordination duties include checking on decoration instalment performed by hired wedding vendors. Should you bring some decoration/accessories to distribute, I will gladly do it (i.e. place wedding stationary and guest favours, arrange the guest book table etc.) When there is large amount of wedding decor and accessories to be installed, I have an additional service that can match your wishes: Wedding Decoration Setup. Through this service, I together with my assistant(s) will set up everything necessary you have prepared for your beautiful cerebration. Should the set up require professional skills (assembling flowers into compositions, fixing specific drapings etc), I would be glad to recommend a professional wedding decorator.

Do you perform Master of Ceremony duties during the wedding reception?

As I am busy with coordinating of your wedding, I`m usually on the constant move and behind the scenes throughout the entire day. I can, however, consult you and/or one of your friends or relatives you choose to be your wedding MC on all the necessary details to consider to perform this duty perfectly. If you still don't have anyone to be your wedding MC, I will be happy to do it for you for an additional fee.